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4.21
New
Joint press conference by the three parties (activity report to be updated at a later date)
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4.21
New
Nurturing the future of the region
SC Learning Project Launched
*In alphabetical order
"AEON Mall" "MITSUI OUTLET PARK "
"Mitsui Shopping Park LaLaport" (in alphabetical order)
Developing human resources to nurture the future of the region
We will contribute to the further development of the region.
What is SC?
Abbreviation for Shopping Center.
This refers to commercial facilities such as AEON Mall and LaLaport.
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4.21
New
Joint press conference by the three parties (activity report to be updated at a later date)
-
4.21
New
Nurturing the future of the region
SC Learning Project Launched
Background of the project launch
A step towards co-creation that will change the future
~The Challenge of AEON Mall and Mitsui Fudosan Commercial Management~
The two companies joined forces and launched a joint project in November 2023 with the shared desire to "liven up the shopping center industry and bring smiles to the faces of both customers and employees."
We are launching the "SC Learning Project to Nurture the Future of the Community," which will help children, who will be responsible for the future of their community, to develop an attachment to the community (town) in which they live and use that to take action to further improve its attractions and challenges.
AEON MALL Co., Ltd.
President and CEO: Keiji Ohno
Our company's management philosophy is "Life Design Developer," and we are working to create attractive towns together with the local community. We have recently started a project with KISARAZU City together with Mitsui Fudosan Commercial Management Co., Ltd., which shares the same aspiration of "tackling social issues in the areas where our customers live." With this project as a starting point, we hope to be a company that can contribute to building a sustainable future for the region by creating a world in which it is normal for children to "study at shopping centers." We appreciate your support and cooperation.
Mitsui Fudosan
Commercial Management Co., Ltd.
President and CEO Osamu Obayashi
We are very pleased to be able to contribute to the education of children who will carry the future of the region. Together with AEON Mall, we will continue to work on initiatives that contribute to the development of the local community. We hope that through this project, the children will deepen their understanding and attachment to the area and develop an attitude of actively participating as members of the community. Based on the philosophy of "Growing Together," we will continue to work together with the local community to increase the appeal of the facility. We appreciate your support and cooperation.
*In alphabetical order
Initiatives with KISARAZU City
Together with KISARAZU City, we will appoint elementary school students in the city as "Children's PR Ambassadors." Based on the theme of helping children "know, love, and improve" their local area, we will implement a program that aims to discover and spread the charms of KISARAZU City from a child's perspective, in conjunction with the elementary school curriculum.
Mayor KISARAZU
Yoshikuni Watanabe
In order to create a sustainable future, our city's approach to urban development is to take the local community, society, and the environment into consideration and to act independently. The fifth-graders who experienced the activities of discovering and promoting the charms of KISARAZU in this project will be 28 years old in 2042, the 100th anniversary of the city's incorporation. We hope that the children who participated in this project will love their hometown, KISARAZU, and take responsibility for the future of KISARAZU.
Superintendent of KISARAZU City Board of Education
Masahiro Hirobe
KISARAZU City Board of Education has made "thinking ability" and "independent thinking" the pillars of its efforts. In order to develop "thinking ability" and "independent thinking," people need the opportunity to make their own decisions and take action, and an extraordinary stage. This project has great potential to provide these two experiences. We will make this project a success so that KISARAZU City will become a city where education is attractive.
Project Schedule
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Early May 2025
【investigation】
A lesson by both companies at KISARAZU City Nishikiyo Elementary School -
Late May 2025
【investigation】
Conducting interviews with people and staff from within and outside the city and facility tours at AEON Mall KISARAZU and MITSUI OUTLET PARK KISARAZU -
Mid-July 2025
【plan】
A mid-term presentation of event plans by elementary school students was held at AEON Mall KISARAZU -
July-August 2025
【plan】
A voting project will be held for customers at AEON Mall KISARAZU and MITSUI OUTLET PARK KISARAZU -
December 2025
【implementation】
Several of the plans will be held as events at both facilities.
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What we have learned above
Reporting the discoveries of KISARAZU to the mayor
*The project schedule is tentative and subject to change.
Activity Report
Coming soon...
About Shops and Off-campus Lessons
Shops
In the town where I live
What if a shopping center was built?
Creating an ideal town based on the theme
Join a Shops!
Coming soon...
Off-campus lessons
Coming soon...
*In alphabetical order